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DARLING CREATIVE GROUP is an award winning team of creative and interactive industry experts. Based in New York, the team works with leading global brands to deliver innovative marketing and commerce solutions using cutting edged technology provided by DARLING INTERACTIVE

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“Exceed Maximum” 

Of course it’s not telling us to break the speed limits…

This 50m long installation in Hamburg Airport was the brainchild of Serviceplan Hamburg in an attempt to reflect (no pun intended) how the BMW M3 “transcends limits by delivering unbelievable performance from minimal resources”.

A great and unique use of location – just really clever.


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Reblogged from You know that